Dove Lures Women

Is anyone else totally weirded out by that new Dove Real Beauty commercial where they make women shower in public?

Here it is: http://ispot.tv/a/7rVc

Basically, for those of you too lazy to click the link, this is the official court testimony of one of the women subjected to this sick stunt:

We were asked by a very peppy Dove representative if we’d like to have a free makeover. Yay! Who doesn’t love a free makeover? This seems awesome and fun and we’re all just a bunch of gal pals hangin’ out at the mall on our day off! We’re so happy to be around other women, because we’re bar tenders and get hit on by creepy dudes who ask us to have threesomes with them and their bros, which is flattering for .5 seconds and then very offensive. I’m a person, not a piece of meat. 

So the peppy lady brings us into a back room and we’re all giggling and bonding over our favorite American Girl Dolls, but then we see we’ve been lured into a room full of showers. All my friends were in this daze and said dreamily, “It’s a showerrrrr!” My first reaction was to check for hidden cameras, but they wouldn’t let me. They made me get in the shower.

They gave us our own “private” shower and told us we wouldn’t be filmed, but I know now that I shouldn’t have trusted them. And then we were told to smile and lather up with Dove Deep Moisture Body Wash. I smile all day at the bar. I just want two hours at the mall where I can frown. After we’d finished, they gave us towels and interviewed us on how we liked the product. “I hate this,” I wanted to scream, but I told them I loved it so they’d give me my clothes back.

——

Now we all know the real truth behind the Dove Real Beauty campaign, and I think we can all agree…this is just wrong.

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